SOK x iliveglobally

regular offline events and networking sessions for expats and English speaking community of Moscow

public discussion

know-how: entering a new market

in English

9 June 2023, Fri, 7pm
SOK, Zemlyanoy Val, 8

1. personal branding

how to build a brand and personal brand strategy when entering a new market: mistakes to avoid & best tools to use

What is a personal brand?
How to build a personal brand abroad in 6 steps.
The impact of your personal brand on your business and key mistakes to avoid.

speaker

Elena Krupina

The author of the "Personal branding" course combines 15 years of marketing experience in top-class companies with psychological tools. Elena has a solid background in building brands from scratch, localizing them, and extending them geographically.
Previously, she served as the brand director of the whisky portfolio in BACARDI Asia/East Europe. Currently, Elena works as a commercial and personal brand strategy mentor.

2. case

Go-to-world

how to:

define point B in your business journey and change actions according to it
find a way to overcome fear and take action
revise your brand according to other cultures and change your mindset
find your unique way to achieve the goal

speaker

Ekaterina Beretar

The Founder and Managing Partner of NewBiz, a global service that helps choose a partner agency and manage relations between agencies and clients.
Additionally, Ekaterina is a co-founder of the MarCom Club, a community for marketers, and a well-known expert in advertising, business development, and B2B marketing with 15 years of experience in advertising and marketing.

3. investor’s view

13 reasons why you are not getting investors money

how to make sure your pitch is clear and concise
which financial projections to provide
what kind of market research will demonstrate there is actually sufficient demand
how to build a strong and experienced team
and much more...

speaker

Harjyot Singh

Harjyot is an entrepreneur turned venture capitalist, currently based in Moscow.
As a seasoned product and engineering leader, he has worked in a variety of companies and industries over the past decade with a focus on finance and distributed computing.
He has also founded two successful ventures which build infrastructure to tackle issues like misinformation — Provenance Labs & decentralised labour — Human Protocol
His current focus has been to explore how cutting edge technologies like AI & Blockchain can improve the quality of the day-to-day experience the majority of consumers have on the internet.

programme

9 June 2023, Friday, 7pm, SOK, Zemlyanoy Val, 8

◇ 7pm – arrivals & drinks

◇ 7.30pm – Go-to-world: A case of an IT service by Ekaterina Beretar

◇ 8:00pm – How to build a brand and personal brand strategy when entering a new market: mistakes to avoid & best tools to use by Elena Krupina

◇ 8:30pm – 13 reasons why you are not getting investors money by Harjyot Singh

◇ 8.30pm – Q&A and discussion

further plans

join our community & enjoy our special events and collaborations

◇ a book discussion club, in English
◇ networking events of all kinds
◇ music events, listening sessions and pop-up evenings
◇ retreats
◇ workshops
◇ excursions and art lectures
◇ weekend trips
◇ business presentations